How to improve your mobile app visibility

When thinking about mobile application for business the first thing that comes to mind might be management software helping with scheduling tasks or a business calendar allowing you to keep track of progress. But mobile applications are so much more. They can be used in many ways to communicate with your customers or attract the attention of new ones. There are so many more ideas waiting to be reforged into working applications.

Property Magnate

One of the examples of mobile applications created for business to involve the community and customers in order to get their attention and interest is Property Magnate.

Property Magnate is a mobile game developed by Headchannel Ltd. for a client from the UK. The Client wanted to create a game where people could feel like they were really investing their money into properties, earn money and finally become a property magnate. The Game is particularly attractive because it uses real data from Zoopla.co.uk, that means over 18 000 000 properties that can be bought from and sold to both other players and in-game acquisition agents. The game does its job and attracts people to the property industry and generates its own profit.

Visibility

To attract more and more people to use your mobile app you should pay attention to visibility. Optimizing a mobile app begins right from the moment the developer starts working on it and continues throughout the entire cycle and that is why you should choose the right company to develop your idea and create the app for you. But as mentioned, you can work on visibility through the whole of its lifetime. There are many ways you can do it.

1. Use the right keywords

First of all, when a user searches for an app, keywords help to promote your app to appear on a higher place on the list. There is a significantly higher chance that your app will be chosen to be downloaded. Start by researching competitive apps and create your own list of keywords. Firstly, focus on low competition key words, it will help in ranking on top of the list. Then, after receiving a good number of reviews and downloads, you can optimise further to find more competitive keywords.

In Apple App Store there is special place where you can enter keywords limited to 100 characters while Google Play Store gets relevant keywords from the app description to rank the app.

2. Encourage users to rate and review

Another important factor for app visibility are users rating and reviews. Many app stores promote and rate the apps with positive reviews and rate. In this case, asking your customers to rate and review might be a good idea. You can even send them push notifications. But remember that fake reviews are easily identified by app stores and will give you nothing. You should focus on your real customers’ experience.

App Store considers positive rating and reviews of an app as one of the key validations for an app’s quality.

3. Add screenshots and videos

Screenshots are crucial because most of the users want to know how your app looks and also how it works. Few attractive screenshots can be a call to action. Use your two best images first to encourage users to swipe your images and look at them closer. Make your screenshots better by cleaning them up from unnecessary bloat on the status bar but remember not to change it too much. It must show the current look of the app not the idealised one.

Good videos might also significantly rank up your app in the store. But creating a good looking video might be costly. Sometimes a slideshow of your screenshots can do the work and does not cost so much. Another alternative is to buy a mockup and once again use screenshots to make it relevant and interesting.

4. Name and describe

While selecting a name for your app go through few catchy keywords that in your opinion might be used by users to find a good product. It may help the ranking of your app and make it easier for customers to find it. The name should be short, catchy and give a slight idea of what to expect from the application at first glance.

There might also be some work with the description but it will be worth the time and effort. A well-designed description, full of keywords and very substantive can be one of your biggest advantages against competitive apps. Make it interesting, add bullet points with the main features and benefits of using it and convince the reader that it is exactly what they need.

To sum up

There are number of reasons why you should invest in a mobile app for your business but if you are still not convinced, read this article and find out why you need it. It is important to use your resources most efficiently and a new app might become one of your key resources. That is why you should analyse the needs and improve the visibility of your mobile app to reach more customers and increase the overall performance. If you are thinking about adding a mobile application to your business, Headchannel ltd. can assist you in the process of developing this software solution.

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