Native Development is building a software program on a particular platform, making it indigenous to the platform. When an application is built for a particular platform, it only works best on that platform. When you try to switch it from one operating system to another, problems arise.


The goal for making a mobile web page is the same as the goal of a desktop version: to look good on the screen. If it does not look good or function as it should, users will become frustrated and disgusted with the web app.

Most web apps are written as HTML, CSS, or JavaScript. These tools and libraries are available for being used on the web; they are not as good merged into mobile development of mobile apps. JQuery Mobile and Sencha Touch are geared to work with native mobile applications. They include the functions that are touch-activated providing the information and background for sliders and swipes. Clicking does not work as well on mobile. Swipes and slides are much easier to use.

Web apps cannot be distributed in the way that mobile apps can because they are not native to the mobile platform. Mobile apps are distributed by Google's Android Marketplace and Apple's App Store. If your app cannot be found in these two distribution locations, you are already losing the game. The goal is to be a part of the mainstream, with the ability to be found by your patrons or customers. If your app is not widely available, your business will not be as successful in the mobile economy.


Hybrid apps are created by coding the application in such a way that it will run like a native application. It makes the app a bare minimum version of what is seen in a browser. This view has two identities: in IOS this view is called UI WebView. On Android, it is known as simply WebView.

Hybrid apps can be built and placed inside a 'native wrapping'. This makes it able to be distributed throughout the world via the app stores. Apps that include a native bridge provides for the app to talk to the other components of the device, such as alarm settings and cameras. This provides the notification noises that alert you of an update coming to the device from the app. Without the alert, the app can go unnoticed for hours or days while other hooked up apps grab attention by alerting frequently.

Hybrid apps and native apps appear the same to users. They are easy to use and provide a good experience for the user.


If you already have an excellent web app and you want to change it be accessible and good on mobile web, there are translators available to do this. It is considered a mobile middleware server. MADPs are development tools that can take and transform the single codebase so that it can be used in multiple platforms. Examples of these MADPs development tools are Appcelerator's Titanium and Trigger.Io; they use native elements as necessary to be at optimum performance. UI Widgets can be native, but the JavaScript API is a way to condense and maximise the reprocessing of codes.

Code translators take an operating system's native code and translate it to a different operating system's native code. This works to save developers' time in building or rebuilding a site to be geared for each operating system. However, some codes cannot be translated accurately, and it causes snags in the mobile app's ability to perform as it should. Therefore, the code translators are not a cure-all for web developers to use across all operating systems.


There are multiple choices for web development, and none of them are completely compatible across multiple operating systems. Each operating system requires certain elements that the others do not, making it a unique operating system for that particular reason. Obviously, you must determine which operating system your app will run on and allow your mobile app developer to focus on that particular operating system. If you choose to run on multiple operating systems to reach a wider audience, hybrid apps are an option to keep from having to write two completely separate native apps. However, there is no question that native apps work best!

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