Nowadays, companies around the world take different approaches and implement different business strategies in order to gain a competitive advantage and beat their competitors, however, one of the most successful tactics is shifting the focus of a company from trusting your gut to analysing data when it comes to making important business decisions. James Barksdale, former CEO of Netscape, once said: If we have data, let’s look at data. If all we have are opinions, let’s go with mine. Business data is an infinitely better source of knowledge than your intuition or even multiple Excel sheets completed manually as they are simply highly prone to errors. What enables you to collect and analyse data in a quick and effortless way is business intelligence tools. They automate the process of gathering information and provide you with a deep insight into your business operations. What can your company really gain from making data-driven decisions?

Benefits of making data-driven decisions

There are many factors which enable companies to succeed, including skilled employees, healthy work environment and favourable market conditions, however, the real secret of a successful business is making data-driven decisions. Using business intelligence tools enables companies, regardless of their industry, to:

How to become a more data-driven company

Storing large volumes of data is not enough to gain insights into your business operations, on the contrary, it can often slow down your systems and be highly cost-consuming. If you want the data to become valuable, you need to analyse it using suitable tools and implementing suitable strategies. What allows you to collect and analyse business information with minimum effect but great results is:


Today, the market is highly challenging. If you want to stay in the game, it is vital to improve the decision-making processes in your company by relying on an accurate and compelling data source. Introduce business intelligence tools to your organisation and gain insightful information on what you may improve to grow your business.

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